Which of the Following Is a Basis Used to Segment

question 92

Multiple Choice

Which of the following is a basis used to segment U.S.organizational markets?

• A)geographic
• B)psychographic
• C)income
• D)prospects
• E)education

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Definitions:

Complementary Good

A product or service that enhances the use or value of another product or service when used together.

Substitute

A good whose demand increases when the price of another good increases. For example, two brands of cola soft drinks are substitutes.

Complement

A good or service that is used together with another good or service, increasing its demand.

Income Increase

A rise in the amount of money received by individuals or entities, typically through earnings, investments, or bonuses.