Product Repositioning Refers to

question 49

Multiple Choice

Product repositioning refers to

• A)the place a product offering occupies in consumers' minds on important attributes.
• B)using a market-product grid to place products in their appropriate places on that grid to identify potential untapped markets.
• C)changing the place an offering occupies in a consumer's mind relative to competitive products.
• D)the practice of selling a firm's least successful product line and redirecting that revenue into a totally new product.
• E)the competitive advantage of one product over another.

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Definitions:

Catharsis

Expression of emotions connected to memories and conflicts, which, according to Freud, leads to the release of energy used to keep these memories in the unconscious.

Dysfunctional Global Assumption

Negative beliefs held by an individual about themselves or the world, affecting their cognition and behavior.

Cognitive-Behavioral Therapy

A psychotherapeutic treatment that helps patients understand the thoughts and feelings that influence behaviors, commonly used to treat a wide range of disorders, including phobias, addiction, depression, and anxiety.

Systematic Desensitization

A therapeutic technique aimed at reducing anxiety by gradually exposing the patient to the anxiety-provoking stimulus.