All of the Following Are Included in an Ideal Positioning

question 144

Multiple Choice

All of the following are included in an ideal positioning statement except which?

• A)the product category in which the offering competes
• B)the needs satisfied by the product
• C)the offering's unique benefits or attributes
• D)the anticipated or actual retail price of the product
• E)an identification of the target market

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Definitions:

Internal Marketing

the promotion of a company's objectives, products, and services to its employees with the goal of aligning internal behaviors with organizational goals.

Cross-functional Teams

Groups composed of members from different departments working together towards a common goal.

External Customer Satisfaction

Measures how well a company meets the expectations of external customers, those not directly affiliated with the company.

Formal Controls

Mechanisms established to ensure that an organization's operations align with its goals and standards, including policies, procedures, and regulations.