Which of the Following Is Not a Criterion That Would

question 20

Multiple Choice

Which of the following is not a criterion that would support forming market segments?

• A) The ability to assign buyers to a segment is cost-effective and simple.
• B) The result of segmenting will cause an increase in market share or profit.
• C) There are significant similarities among buyers in the market segment.
• D) There is a potential marketing action to reach the segment.
• E) The cost to reach the segment exceeds the expected returns.

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Definitions:

Control

The power to influence or direct people's behavior or the course of events.

Transactive Memory

A shared system for encoding, storing, and retrieving information within a close relationship or group.

Polarization

The division of attitudes or beliefs into two sharply contrasting groups or sets of opinions or beliefs.

Power

One person’s control over another person, including what happens to that person.