Four General Categories Are Used to Segment Consumer Markets,one of Which

question 129

Multiple Choice

Four general categories are used to segment consumer markets,one of which is

• A)supplier segmentation.
• B)demand segmentation.
• C)regional segmentation.
• D)behavioral segmentation.
• E)product segmentation.

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Definitions:

In-groups

Groups to which an individual feels a sense of belonging, often leading to positive self-identification.

Out-groups

Social groups to which an individual does not belong, often perceived as different or opposed to the individual's in-group.

Secondary Groups

Large social groups that interact on a more impersonal and formal level for a short period of time, unlike primary groups which are typically smaller and involve close, emotional ties.

Sociologists

Scholars and researchers who study the development, structure, and functioning of human society and the dynamics of social relationships.