Procter & Gamble (P&G)decided to Skip a Generation of Consumers

question 162

Multiple Choice

Procter & Gamble (P&G) decided to skip a generation of consumers when it began to market Old Spice deodorant.The target market consists of men aged 18 to 34 years old (Generation Y) who don't remember the Old Spice brand sold to their grandfathers (pre baby boomer) many years ago.P&G is using which type of segmentation variable?

• A)behavioral
• B)demographic
• C)lifestyle
• D)geographic
• E)psychographic

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Definitions:

Normal Account Balance

The usual or expected balance that an account possesses, which can be a debit for assets and expenses, or a credit for liabilities, equity, and revenue.

Journal Entries

These are records that note the details of financial transactions in accounting, following the double-entry bookkeeping system.

Transactions On Account

Financial activities that are recorded on credit, affecting accounts payable or receivable without immediate cash exchange.

Equipment On Account

The acquisition of equipment that is recorded on credit, where payment is deferred to a later date.