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At a Hallmark Store You Can Find Several Lines of Greeting

question 73

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At a Hallmark store you can find several lines of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards-all made by Hallmark for sale in its stores and intended to appeal to different target markets. The Mahogany line is designed to appeal to African Americans. This is an example of ________ segmentation.


Definitions:

Fundamental Analysts

Experts who evaluate investments by analyzing the fundamental financial conditions and performance of businesses and markets.

Relative Strength Analysis

A technique used in technical analysis that compares the price movement of a security to another security or overall market.

Stock Prices

The current market price at which a share of stock can be bought or sold.

Economic Value

Refers to the maximum amount a consumer is willing to pay for an item in contrast to its market price or the value of the benefits derived from owning the item.

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