Which of the Following Statements About Market Segmentation for Organizational

question 72

Multiple Choice

Which of the following statements about market segmentation for organizational markets is most accurate?

• A) Criteria for segmenting markets are the same whether the market is composed of consumers or organizations.
• B) Both consumer markets and organizational markets use demographic, geographic, and behavioral bases to segment markets.
• C) Psychographic criteria are just as important in segmenting organizational markets as they are in segmenting consumer markets.
• D) Consumer markets use market segmentation criteria while organizational markets do not.
• E) The greatest difference in market segmentation strategies between consumer and organizational markets is the number of employees employed in the segmentation process.

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Definitions:

Concrete-Operational Thinking

A stage in cognitive development, as described by Jean Piaget, where children can think logically about concrete events but struggle with abstract concepts.

Memory Strategies

Memory strategies are techniques or methods used to enhance an individual's ability to encode, store, and retrieve information more effectively.

Universal Mental Operations

Fundamental cognitive processes that are considered to be common across different cultures and individuals.

Reversibility

The cognitive ability to recognize that actions can be reversed, restoring the original state, important in logical thinking and mathematics.