Figure 10-1 -According to Figure 10-1 Above,column D Would Represent Which Type

question 261

Multiple Choice

Figure 10-1

-According to Figure 10-1 above,column D would represent which type of product?

• A)shopping products
• B)convenience products
• C)specialty products
• D)prestige products
• E)unsought products

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Definitions:

Wish Fulfillment

is a concept in psychoanalytic theory suggesting that dreams or fantasies are a means for individuals to satisfy unmet desires or needs.

Reflexive Action

An automatic, involuntary reaction to a stimulus, bypassing conscious thought.

Id

In Freud’s structural model, the part of personality concerned with immediate gratification of needs.

Structural Model

Freud’s model of personality that divides personality into the id, ego, and superego.