If You Are Using a Marketing Dashboard to Discover Which

question 45

Multiple Choice

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products,which of the following metrics should be used to measure sales performance?

• A)consumer awareness
• B)shelf space for this year and last year by city
• C)production costs
• D)customer psychographics
• E)annual percent sales change by city

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Definitions:

Restructuring

The act of changing the organization, operation, or structure of something to improve efficiency or outcome.

Mental Sets

A tendency to approach a problem in the same way that has worked in the past, which may make it harder to solve a problem.

Dunker Candle Task

A classic experiment in problem-solving that tests an individual's ability to overcome functional fixedness to solve a task with given objects.

General Intelligence

Theoretical construct suggesting that a single factor underlies many cognitive abilities, including reasoning, problem-solving, and knowledge.