Marketers Pay Slotting Fees to Grocers in Payment for Space,or

question 24

Multiple Choice

Marketers pay slotting fees to grocers in payment for space,or slots,on their retail shelves.Such slotting fees significantly increase the cost of which stage of the new-product development process?

• A)business analysis
• B)market testing
• C)screening and evaluation
• D)commercialization
• E)idea generation