Promotional Expenditures at the Introduction Stage of the Product Life

question 88

Multiple Choice

Promotional expenditures at the introduction stage of the product life cycle are best spent on

• A)contests and sweepstakes to stimulate selective demand.
• B)product samples to create secondary demand.
• C)advertising to stimulate primary demand.
• D)personal endorsements to generate word-of-mouth demand.
• E)coupons to maintain brand loyalty or static demand.

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Definitions:

Electronically Managed

Refers to systems or processes controlled or regulated by electronic devices and software rather than manual or mechanical means.

Gasoline Fueled

Powered by gasoline, a petroleum-derived liquid that is used primarily as fuel in internal combustion engines.

Converter Dolly

A wheeled assembly equipped with a towing device that allows trailers to be coupled together into road trains, enhancing cargo transportation efficiency.

Semi-Trailer

A trailer without a front axle, designed to be towed by a road tractor, where a significant portion of its weight and that of its load is borne by the tractor.