In the CDI/BDI Marketing Dashboard Above,which Segment Consumes the Most

question 99

Multiple Choice

In the CDI/BDI Marketing Dashboard above,which segment consumes the most fruit drinks?

• A)households without children
• B)households with children 13 to 18 years old
• C)households with children 6 years old or under
• D)households with children 7 to 12 years old
• E)Because the BDI and CDI show inconsistencies in their measurements,especially in the segment of children under the age of six,it is impossible to answer the question.

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Definitions:

Product Mix

The complete set of products and/or services offered by a company, including various product lines, categories, and items available for sale.

Line Extension

The use of the same brand name within the same product line and represents an increase in a product line’s depth.

Convenience Goods

Products that are inexpensive and readily available, making them easy for consumers to buy frequently with minimal effort.

Consumer Staples

Essential products that consumers continue to demand regardless of economic conditions, such as food, beverages, and household goods.