Managers Often Use Two Special Measures to Help Identify Strong

question 289

Multiple Choice

Managers often use two special measures to help identify strong and weak market segments in order to provide direction for marketing efforts. One of these is the CDI, or

• A) category development index.
• B) consumer development index.
• C) competitive development index.
• D) channel development index.
• E) customization development index.

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Definitions:

Implied in Fact Contract

A contract formed by actions and circumstances that indicate an agreement has been made, even though no explicit contract exists.

Express Contract

An agreement where the terms are clearly stated by the parties, either verbally or in writing.

Uniform Commercial Code

A comprehensive set of laws governing all commercial transactions in the United States, intended to harmonize the law of sales and other commercial transactions across states.

Interstate

Refers to activities, agreements, or commerce that occur or are conducted between two or more states.