Managers Often Use Two Special Measures to Help Identify Strong

question 179

Multiple Choice

Managers often use two special measures to help identify strong and weak market segments in order to provide direction for marketing efforts. The two measures are the CDI and the BDI, which stand for

• A) comprehensive demographic inventory and brand designation information.
• B) consumer demographic index and buyer demographic inventory.
• C) category development index and brand development index.
• D) consumer development index and brand development inventory.
• E) category development index and buyer development inventory.

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Definitions:

Cash Dividend

Funds distributed to a category of shareholders from a corporation's earnings, a decision made by the board of directors, usually provided in cash.

Voting Shares

Shares that give the shareholder the right to vote on matters of corporate policy and the composition of the members of the board of directors.

Investement Account

An account held at a financial institution that contains securities, cash, and other assets that an individual or entity is investing in.

Debt Investments

Investments in bonds or other debt instruments where the investor lends money to an entity in exchange for interest payments and the return of principal at maturity.