The Formula ________ Is Used to Calculate BDI

question 159

Multiple Choice

The formula ________ is used to calculate BDI.

• A) (Percent of the total U.S. population in a market segment ÷ Percent of a brand's total U.S. sales in a market segment) × 100
• B) (Percent of a product category's total U.S. sales in a market segment ÷ Percent of the total U.S. population in a market segment) × 100
• C) (Percent of a brand's total U.S. sales in a market segment ÷ Percent of the total U.S. population in a market segment) × 100
• D) (Percent of the total U.S. population in a market segment ÷ Percent of a product category's total U.S. sales in a market segment) × 100
• E) of the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself

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Definitions:

Interbreeding Populations

Groups of the same species that are capable of reproducing together, sharing a common gene pool.

Reproductive Isolation

A collection of mechanisms, behaviors, and physiological processes that prevent the members of two different species from producing offspring, or ensure that any offspring are sterile.

Speciation

Emergence of a new species.