Changing the Place a Product Occupies in a Consumer's Mind

question 342

Multiple Choice

Changing the place a product occupies in a consumer's mind relative to competitive products is referred to as

• A) market modification.
• B) product modification.
• C) product repositioning.
• D) product positioning.
• E) perceptual mapping.

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Definitions:

Federal Spending

Expenditures made by the government of a country on national-level services and projects.

Medicare

A federal health insurance program in the United States for people aged 65 and older, certain younger people with disabilities, and people with End-Stage Renal Disease.

Medicaid

A government-funded program in the United States that provides health insurance to low-income individuals and families.

Private Sector Cost

The expense associated with goods, services, or activities delivered by businesses not owned or operated by the government.