Johnson & Johnson Effectively Repositioned St

question 19

Multiple Choice

Johnson & Johnson effectively repositioned St.Joseph Aspirin from a product for infants to an adult low-strength aspirin to reduce the risk of heart attacks or strokes.This is an example of a product repositioning for

• A)reacting to a competitor's position.
• B)reaching a new market.
• C)catching a rising trend.
• D)changing the value offered.
• E)product modification.

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Definitions:

U.S. v. Park

A landmark legal case where the U.S. Supreme Court held that a corporate officer could be held criminally liable for violations of the Federal Food, Drug, and Cosmetic Act.

Rodent Contamination

The presence of rodents or their droppings in a location, usually leading to health risks and requiring pest control measures.

Strict Liability Offense

A legal principle where the defendant is liable for committing an action, regardless of what their intent or mental state was at the time of the act.

Sarbanes-Oxley Act

A United States federal law established to protect investors by improving the accuracy and reliability of corporate disclosures.