Trading Down Refers to ________ When Repositioning a Product

question 2

Multiple Choice

Trading down refers to ________ when repositioning a product.

• A) reducing the number of features, qualities, or price
• B) reducing the amount of product carried as inventory
• C) reducing the number of product items in a product line
• D) redirecting marketing resources from a "cash cow" target market to one that is not performing as well in the hopes of increasing sales and profits
• E) encouraging consumers through the use of coupons and deals to purchase a firm's lower-priced products

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Definitions:

Iron Triangle

A term in political science that describes the policy-making relationship among the congressional committees, the bureaucracy (government agencies), and interest groups, highlighting a closed, mutually supportive system that can be hard to penetrate or influence from the outside.

Civil Servants

Employees of the government who are appointed or hired to implement public policy and provide services to the public.

Policy Advocates

Individuals or groups that actively seek to influence or change policies in alignment with specific goals or interests.

Non-Incumbent

An individual or party who is not currently holding or occupying a particular office or position, especially in the context of elections.