Any Word, Device (Design, Sound, Shape, or Color), or Combination

question 187

Multiple Choice

Any word, device (design, sound, shape, or color) , or combination of these used to distinguish a seller's products or services is referred to as a

• A) brand name.
• B) copyright.
• C) trade name.
• D) trademark.
• E) label.

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Definitions:

General Merchandise

A broad category of products that encompasses a wide variety of goods, often sold by large retail chains.

Low-income Customers

Individuals or households with minimal disposable income, representing a consumer segment that may require specifically tailored marketing approaches.

Warehouse Environments

Settings or spaces designed for the storage, handling, and management of goods and materials, often including facilities and equipment for efficient inventory control and distribution.

Category Specialist

A retailer that offers a narrow variety but a deep assortment of merchandise.