When Rose Went Shopping for a New Purse,she Thought She

question 42

Multiple Choice

When Rose went shopping for a new purse,she thought she had found a real value-a Gucci purse for about 50 percent of what she was expecting to pay.When she looked at it more closely,she noticed that the purse was nearly identical to a Gucci but was not manufactured by Gucci.This was most likely an example of

• A)product counterfeiting.
• B)brand licensing.
• C)co-branding.
• D)brand imitation.
• E)re-manufacturing.

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