For Consumers, the Primary Benefit of Branding Is That

question 227

Multiple Choice

For consumers, the primary benefit of branding is that

• A) products tend to be higher in quality.
• B) it helps consumers become more efficient shoppers.
• C) branded items are more readily available in retail outlets.
• D) branded items are usually more expensive because of the cost to register them with the Federal Trade Commission (FTC).
• E) they are often rewarded with buyer loyalty incentives.

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Definitions:

Psychologist

A professional specializing in the study and treatment of mental processes and behaviors through scientific methods and therapeutic techniques.

Source Amnesia

A memory disorder where a person can recall certain information but is unable to remember how or where they came to know it.

Information

Data that are processed, organized, or structured in a given context to give it meaning or value.

Faulty Memory

The inaccuracies or distortions in a person's recollection of events, also referred to as memory errors.