Figure 11-6 -Figure 11-6 Above Shows the Sequential Process of Building Brand

question 138

Multiple Choice

Figure 11-6
-Figure 11-6 above shows the sequential process of building brand equity.The third step is to elicit the proper consumer responses to a brand's identity and meaning.This step consists of two dimensions,D and E,which represent

• A)brand identity and brand emotion.
• B)brand performance and brand imagery.
• C)consumer judgments and consumer feelings.
• D)brand awareness and consumer-brand connection.
• E)consumer feelings and brand imagery.

Comprehend the importance of fact-checking information from online sources and its relevance in strong critical thinking.

Recognize the necessary steps a critical thinker must take when encountering claims without basis or reasons.

Identify how strong critical thinkers treat claims standing alone and the relevance of context in evaluating such claims.

Understand the concept of self-contradictory claims and the ability to identify and analyze examples.

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Definitions:

External Communication

The process of sharing information between an organization and outside entities or the public.

Organizational Pattern

The structure or arrangement of ideas and elements within a text, speech, or document, aiding in clarity and comprehension.

Bad News

Bad News is a term used to describe information that is unpleasant, disappointing, or unfavorable, often requiring careful communication.

Superiors

Individuals who hold higher positions or ranks within an organizational hierarchy, often with authority or supervisory responsibilities over others.