In 1984, IBM Launched the "PCjr," Its First Low-Priced, Educational/home

question 64

Multiple Choice

In 1984, IBM launched the "PCjr," its first low-priced, educational/home personal computer. Sales were poor because IBM most likely violated which criterion for picking a good brand name?

• A) The name was not distinctive nor memorable.
• B) The name did not fit the company image.
• C) The name had too many legal restrictions.
• D) The name was too confusing with both capital and lowercase letters.
• E) The name failed to suggest the product benefits.

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Definitions:

Sexually Transmitted Infections

Infections spread primarily through sexual contact; includes diseases like HIV, syphilis, and gonorrhea.

Animal Fat

Lipids obtained from animals, used in cooking, manufacturing, and sometimes as a dietary component; differing from plant-based fats.

Diabetes

A chronic condition where the body either does not produce enough insulin or cannot effectively use the insulin it produces, leading to high levels of glucose in the blood.

Critical Thinking

A logical, rational, systematic thought process that is necessary to understand, analyze, and evaluate information in order to solve a problem or situation.