IKEA Sells a Portable Workbench Called the Fahrtfull

question 172

Multiple Choice

IKEA sells a portable workbench called the Fahrtfull.The product has many positive features,and in German or Swedish markets,the name describes the product's features well (fahrt meaning travel) .This brand name in the United States,however,may not be as effective due to

• A)disappointment when the product fails to perform as the brand name implies.
• B)the poor attempt at humor,which makes consumers question product quality.
• C)governmental restrictions on brand names that read or sound like bodily functions.
• D)its unfavorable phonetic and semantic associations in English.
• E)difficulty in showing "fahrtfull" in German and Swedish advertising.

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Definitions:

Piagetian

relating to the theories and work of Jean Piaget, a Swiss psychologist known for his studies on cognitive development in children.

Information-Processing Theorist

A person who studies how humans process information, focusing on mechanisms such as perception, memory, and problem-solving.

Child Development

The physical, cognitive, social, and emotional growth that occurs from infancy through childhood and into adolescence.

Information-Processing Approach

An approach that focuses on the ways children process information about their world—how they manipulate information, monitor it, and create strategies to deal with it.