When a Company Sells a New Product with the Current

question 326

Multiple Choice

When a company sells a new product with the current brand name to enter a new market segment in its product class, it is using a ________ strategy.

• A) mixed branding
• B) brand extension
• C) co-branding
• D) family branding
• E) product line extension

---

Definitions:

Direct Exporting

Selling products directly to consumers or retailers in another country, without the use of an intermediary.

Overseas Marketing

The practice of promoting and selling products or services in foreign countries beyond the company's home market.

Revenue Tariff

A duty imposed on imported goods primarily to generate income for the government rather than to restrict imports or protect domestic industries.

Venetian Glass

A type of glass made in Venice, Italy, renowned for its craftsmanship, color, and intricate designs.