Combining a Corporate or Family Brand with a New Brand

question 280

Multiple Choice

Combining a corporate or family brand with a new brand to distinguish a part of its product line from others is referred to as

• A) subbranding.
• B) multibranding.
• C) mixed branding.
• D) private branding.
• E) family branding.

---

Definitions:

Mutual Funds

Investment vehicles that pool money from various investors to purchase a diversified portfolio of stocks, bonds, or other securities.

Premium

The amount paid for a product or service above its nominal or face value.

Horizontal Acquisitions

A form of corporate acquisition where a company buys another company that operates in the same industry at the same level of the supply chain.