Which of the Following Statements Regarding the Place Element of Services

question 195

Multiple Choice

Which of the following statements regarding the place element of services is most accurate?

• A)Place has little impact on the marketing of services because there are so many intermediaries from which a consumer may choose.
• B)The distribution site and the service provider are the intangible components of the service.
• C)Place is an especially important factor because of the inconsistency between the service and the service provider.
• D)As competition grows in service industries,the value of convenient distribution is being recognized.
• E)Technology is an effective way to bring services to the customer,but only if the consumer is a new user.Otherwise,the disadvantages outweigh the benefits.

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Definitions:

Predictor Variable

A variable used in statistical models to forecast or predict the outcome of another variable, known as the dependent variable.

Dependent Outcome Variable

In research, a variable whose variation depends on that of another variable (the independent variable).

Leader Substitutes Theory

A concept suggesting that certain characteristics of a situation or members can reduce the importance of the leader's role, effectively substituting for their leadership.

Leadership Necessary

The essential requirement for someone to guide, direct, and influence others towards achieving goals.