The Tangibles That Make Up the Service, Such as Buildings

question 90

Multiple Choice

The tangibles that make up the service, such as buildings, landscaping, vehicles, furnishings, signage, brochures, and equipment, comprise which element of the seven Ps of services marketing?

• A) process
• B) place
• C) physical environment
• D) productivity
• E) product

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Definitions:

Papillae

Small bumps on the tongue that contain taste buds, responsible for sensing taste.

Cochlea

A spiral-shaped, fluid-filled inner ear structure that is essential for hearing, converting sound vibrations into nerve impulses.

Snail-Shaped

Describing something that resembles the spiral shape of a snail's shell, often used in reference to the cochlea in the ear.

Hair Cells

Sensory cells found in the inner ear that are critical for hearing and balance, converting mechanical sound vibrations into electrical signals.