Factors That Determine Consumers' Willingness and Ability to Pay for Products

question 51

Multiple Choice

Factors that determine consumers' willingness and ability to pay for products and services are referred to as

• A) supply factors.
• B) demand factors.
• C) affordability factors.
• D) elasticity factors.
• E) macro environmental factors.

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Definitions:

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A statement or expression that does not convey any bias, preference, or controversy.

Indirect Approach

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Guidelines and rules that outline how a company and its employees should operate within and represent the organization.

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A manner of communication that expresses regret, remorse, or sorrow, often used in situations where there has been a mistake or misunderstanding.