To Reduce the Price Sensitivity for Some of Its Products

question 20

Multiple Choice

To reduce the price sensitivity for some of its products, Washburn Guitars

• A) uses multiple suppliers for its raw materials.
• B) offers three months of free music lessons with the purchase of each guitar.
• C) uses endorsements by internationally known musicians who play Washburn signature guitars.
• D) offers a lifetime, unconditional warranty on all its instruments regardless of the price of its guitars.
• E) sponsors free music programs and special Washburn guitar camps for children.

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Definitions:

Product Characteristics

The attributes or features of a product that define its nature, functionality, and usability for the end user.

Network Requirements

Specifications and criteria that need to be met for the infrastructure and operations of a network, such as a telecommunications or logistics network, to function effectively.

Distribution Network

The system of warehouses, transportation options, and distribution centers that helps in moving products from manufacturers to consumers.

Omni-Channel Retailing

A multichannel approach to sales that focuses on providing a seamless customer experience whether the client is shopping online from a mobile device, a laptop, or in a brick-and-mortar store.