Which One of the Following Statements Regarding Bundle Pricing Is

question 130

Multiple Choice

Which one of the following statements regarding bundle pricing is most accurate?

• A)Bundle pricing is intended to benefit the consumer,not the seller.
• B)Bundle pricing is really "bundle packaging" since the price charged is for two or more of the same products that are shrink-wrapped together.
• C)Bundle pricing is often associated with a skimming strategy.
• D)Bundle pricing often provides a lower total cost to buyers and lower marketing costs to sellers.
• E)Bundle pricing is based on the idea that consumers value the individual items more than they value the group contained in the package.