Skimming Pricing Refers to

question 310

Multiple Choice

Skimming pricing refers to

• A) setting the lowest initial price possible when introducing a new or innovative product in order to "skim" sales from competitors.
• B) setting the highest initial price that customers who really desire the product are willing to pay.
• C) setting a low initial price on a new product to appeal immediately to the mass market.
• D) the practice of replacing promotional allowances with higher manufacturer list prices.
• E) setting a high price so that quality- or status-conscious consumers will be attracted to the product and buy it.