Marketers Using a Dynamic Price Policy Should Take Care to Avoid

question 237

Multiple Choice

Marketers using a dynamic price policy should take care to avoid

• A) requests for allowances.
• B) price gouging.
• C) contradictory promotions.
• D) changes in market segmentation.
• E) reliance on government agencies.

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Definitions:

Scientific Management

Development of the “one best way” to engage in a work process using the scientific principles established by Frederick Winslow Taylor.

Aspirations of Employees

Refers to the goals, ambitions, and desires that workers hold regarding their careers, workplace conditions, and progression opportunities.

Hopes and Fears

Emotional responses to potential future events, with hopes being positive anticipations and fears being negative anticipations.

Reflexive Modernity

A new period of modernity in which the traditional stability-maintaining structures of class, family, and industrial forms of production have waned, placing greater pressure on people to create their own sense of stability and identity.