The Two General Methods for Quoting Prices Related to Transportation

question 177

Multiple Choice

The two general methods for quoting prices related to transportation costs are FOB origin pricing and

• A) uniform delivered pricing.
• B) mode of transportation pricing.
• C) regional pricing.
• D) flexible pricing.
• E) FOB destination pricing.

---

Definitions:

Gross Rating Points

A measure in advertising that indicates the reach or frequency of a particular media campaign, expressed as a percentage of the target audience.

Banner Ads

A form of online advertising that integrates a rectangular graphic display into a webpage, designed to attract traffic to a website by linking to the advertiser's site.

IMC Efforts

Integrated Marketing Communication efforts aim to unify and coordinate all marketing communications to provide a consistent message across all channels.

Customer Loyalty

A customer's willingness to repeatedly return to a company to conduct business due to the delightful experiences and value they receive from the relationship.