When a Firm Offers a Very Low Price on a Product

question 14

Multiple Choice

When a firm offers a very low price on a product to attract customers to a store and once in the store the customer is persuaded to purchase a higher-priced item, the practice is referred to as

• A) predatory pricing.
• B) deceptive pricing.
• C) price discrimination.
• D) caveat emptor.
• E) bait and switch.

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Definitions:

Acquisition Differential

The excess of the cost of acquisition over the fair value of the net assets acquired in a business combination, often attributed to intangibles like goodwill.

Fair Value Enterprise Method

A valuation method that estimates the value of an entire enterprise as if it were traded in a fair and open market.

Non-Controlling Interest

A share in the equity of a subsidiary not owned by the parent company, also known as minority interest.

Control Premium

An additional amount paid over the fair market value for a controlling interest in a company.