Your Best Friend Just Bought a Longboard at BC Surf

question 24

Multiple Choice

Your best friend just bought a longboard at BC Surf & Sport.In terms of the marketing channel,BC Surf & Sport is a(n)

• A)ultimate consumer.
• B)manufacturer.
• C)wholesaler.
• D)retailer.
• E)distributor.

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Definitions:

Big Data

Large and complex data sets that traditional data processing software are inadequate to deal with, which require advanced techniques for analysis, capture, search, and storage.

Evidence-Based Management

The practice of making managerial decisions based on the best available scientific evidence, rather than solely on intuition or personal experience.

Expertise

Specialized knowledge or skill in a particular area or field, acquired through education, experience, or training, which distinguishes experts from novices.

Low-Cost Information Technology

Affordable digital tools and systems that facilitate communication, data processing, and management.