Enhancing a Product or Service to Make It More Appealing

question 296

Multiple Choice

Enhancing a product or service to make it more appealing to buyers is ________ utility.

• A) time
• B) place
• C) possession
• D) form
• E) transactional

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Definitions:

Creative Message Strategy

A marketing approach focused on designing and delivering unique, relevant, and compelling messages to a target audience to achieve specific communication objectives.

Social Media Presence

A measure of how visible and active an individual or organization is on social media platforms.

One-Off Ploy

A strategy or action taken that is intended for a single use or occurrence, not part of a regular or continuous approach.

Social Media Marketing Maturity

The level of expertise and sophistication an organization possesses in executing social media marketing strategies, progressing from initial stages to advanced integration and optimization of social media.