Indirect Channels for Consumer Products

question 198

Multiple Choice

Indirect channels for consumer products

• A) occur when one firm's marketing channels are used to sell another firm's products.
• B) include producers and end users dealing directly with each other.
• C) include intermediaries that are between the producer and consumer and perform numerous channel functions.
• D) are arrangements whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
• E) occur when a retailer sells its product in a store and on the Internet.

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Definitions:

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A neutral or unbiased standpoint that is not influenced by personal feelings or opinions in considering and representing facts.

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The process by which individuals act and react in relation to others, forming the basis of social relationships and structures.

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Involves alterations in the social structure, cultural patterns, and behavior over time in a society.