Multichannel Marketing Is the Blending of Different ________ That Are

question 190

Multiple Choice

Multichannel marketing is the blending of different ________ that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.

• A)pricing channels
• B)distribution channels
• C)communication and delivery channels
• D)direct and indirect channels
• E)communication channels

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Definitions:

Novation

The substitution, by mutual agreement, of another party for one of the original parties to a contract.

Liability

The state of being legally responsible for something, particularly in terms of debts or legal obligations.

Certificate of Authority

An official document granting a company the right to do business in a jurisdiction beyond where it was originally incorporated.