Dual Distribution Refers to

question 104

Multiple Choice

Dual distribution refers to

• A)a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products.
• B)an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
• C)the blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.
• D)professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
• E)a practice whereby one firm's marketing channel is used to sell another firm's products.

---

Definitions:

Dermis

The layer of skin beneath the epidermis that contains blood vessels, nerve endings, sweat glands, and hair follicles.

Ulcer

An open lesion on the skin or mucous membrane of the body characterized by loss of tissue and the formation of a secretion.

Epidermis

The outermost layer of cells in the skin, acting as the body's primary barrier against environmental damage.

Fissure

An ulcer, split, crack, or tear in the tissue.