Rather Than Compete with Large Greeting Card Companies for Shelf

question 97

Multiple Choice

Rather than compete with large greeting card companies for shelf space in supermarkets, several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment, and in racks in car washes where customers who are waiting for their cars can browse and purchase cards. This is an example of which type of marketing channel strategy?

• A) a strategic channel alliance
• B) multichannel distribution
• C) parallel distribution
• D) dual distribution
• E) direct distribution

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Definitions:

Real Market Prices

The actual selling price of goods and services in the market, reflecting supply, and demand without distortion by subsidies or taxes.

Hydrogen Fuel

A clean energy source that produces only water when burned, used in fuel cells or internal combustion engines.

Recycling Technologies

The range of techniques and processes used to collect, process, and repurpose waste materials into new products, reducing the need for raw materials.

Germany

A country in Central Europe known for its rich history, cultural heritage, and as a leading EU and global economy.