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The three major types of vertical marketing systems are administered,corporate,and
Top Managers
Guide the performance of the organisation as a whole, or of one of its major parts.
Strategic Decisions
High-level choices made by an organization's leadership that can significantly impact its overall direction and success, typically involving long-term planning and resource allocation.
Long-Term Plans
Strategy and objectives set for achieving goals over an extended period, often spanning years.
Useful Information
Data that is accurate, relevant, and timely, providing significant value to the decision-making process by enhancing understanding or reducing uncertainty.
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