An Administered Vertical Marketing System Is a Marketing System

question 73

Multiple Choice

An administered vertical marketing system is a marketing system

• A)that achieves coordination at successive stages of production and distribution by contractual agreements between channel members.
• B)that achieves coordination at successive stages of production and distribution by cooperation and consensus among all members of the marketing chain.
• C)that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.
• D)where a channel member (producer,wholesaler,or retailer)is elected to coordinate,direct,and support all other channel members.
• E)that is run and coordinated completely outside the traditional chain of distribution by a firm that specializes in that industry's specific logistics needs.