Channels Are Typically Designed to Satisfy One or More of Four

question 202

Multiple Choice

Channels are typically designed to satisfy one or more of four consumer buying requirements. When a meal-delivery service allows its members to use the Internet to select menus and notify the company if they want to suspend deliveries for a week, the service is appealing to which buyer requirement?

• A) information
• B) convenience
• C) variety
• D) pre- or postsale services
• E) adaptability

---

Definitions:

Empowerment

The process of giving employees autonomy, resources, and capabilities to make decisions and contribute to organizational success.

Confidence

The feeling or belief that one can rely on someone or something; firm trust.

Company's Success

The achievement of key business objectives, often measured by financial performance, market share, or the fulfillment of the organization's mission and vision.

Self-reinforcement

The process through which individuals reward themselves for achieving personal goals or performing well.