One Consideration in Choosing a Marketing Channel Is Profitability,which Is

question 195

Multiple Choice

One consideration in choosing a marketing channel is profitability,which is determined by the margins earned for each channel member and for the channel as a whole.Based on this information,which of the following statements would be most accurate?

• A)The more responsibilities a channel member takes in terms of distribution,advertising,and selling expenses,the greater the potential for manufacturer profitability.
• B)The more responsibilities the manufacturer assumes relative to its channel members,the greater the potential for profitability.
• C)The extent to which channel members share costs determines the margins received by each member and by the channel as a whole.
• D)While channel members can increase profitability by taking on distribution and selling expenses,advertising expenses should always remain with the manufacturer if a firm is looking for the greatest profitability.
• E)Profitability is not related to the length or nature of the distribution chain but determined by the manufacturer.

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Definitions:

Depression

A mental health disorder characterized by persistent feelings of sadness, hopelessness, and a lack of interest or pleasure in activities.

Temperament

Refers to the innate aspects of an individual's personality, such as their disposition or emotional nature, which is often thought to be present from birth.

Intelligence

The capacity for logic, understanding, self-awareness, learning, emotional knowledge, reasoning, planning, creativity, critical thinking, and problem-solving.

Cerebral Asymmetry

The differences in functional specialization between the left and right hemispheres of the brain.