While Maytag Appliances Have the Leading Brand Name,its Sales Are

question 247

Multiple Choice

While Maytag appliances have the leading brand name,its sales are third in the industry.One of the things the company has done to spur sales is to create a website where potential customers can find the answers to the questions they ask during the appliance purchase process.Although Maytag considered using a ________ strategy by directing customers to Maytag appliance stores it owns,the firm decided against it and simply chose to provide the names and addresses of all the retailers (Sears,Home Depot,etc. ) that carry Maytag appliances.

• A)horizontal channel
• B)strategic channel alliance
• C)dual distribution
• D)cross-docking
• E)disintermediation

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Definitions:

Chromosomes

Long strands of DNA wrapped around proteins, found in the nucleus of eukaryotic cells, containing genes that are passed from one generation to the next.

Heterochromatins

Densely packed form of DNA found in chromosomes, which is transcriptionally inactive and often associated with gene repression.

Endospores

Highly resistant, dormant structures formed by some bacteria to survive extreme environmental conditions.

Antibiotic Resistance

The ability of bacteria and other microorganisms to resist the effects of an antibiotic to which they were once sensitive, leading to treatment challenges.