A Firm Becomes a Channel Captain Because It Is the Channel

question 149

Multiple Choice

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members.Influence can take four forms,one of which is

• A)stakeholder position.
• B)familial ties to other channel members.
• C)expertise.
• D)longevity in the industry.
• E)geographic proximity to the manufacturing plant.

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Definitions:

William James

An American psychologist and philosopher who is considered one of the founding figures of modern psychology.

Biological Origins

Biological origins pertain to the initial and evolutionary beginnings of life and living organisms from a biological perspective.

American Psychological Association

A leading scientific and professional organization representing psychology in the United States, dedicated to advancing the creation, communication, and application of psychological knowledge to benefit society.

Margaret Floy Washburn

The first woman to earn a Ph.D. in psychology (1894) and known for her work in animal behavior and motor theory development.