Intertype Competition Refers to Competition Between

question 164

Multiple Choice

Intertype competition refers to competition between

• A) very similar types of retail outlets that results from a single-product/single-line merchandising policy.
• B) retailers when the types of items they sell are virtually indistinguishable from one another.
• C) national and generic brands that are sold side by side in a retail outlet.
• D) retailers located in separate quadrants of the retail positioning matrix.
• E) very dissimilar types of retail outlets that practice scrambled merchandising.

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