All of the Following Are Reasons Direct-Mail and Catalog Retailing

question 298

Multiple Choice

All of the following are reasons direct-mail and catalog retailing are attractive except which?

• A)They can create customer value by providing a fast and convenient means of making a purchase.
• B)They can serve as an element of a multichannel strategy designed to encourage consumers to visit a website,a social media page,or even a store.
• C)Their paper costs and postal rates have declined,making them less expensive to send.
• D)They can eliminate the cost of a store and clerks.
• E)They can improve marketing efficiency through segmentation and targeting.

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Definitions:

Hindrance

An obstacle or barrier that prevents progress or makes it difficult to achieve a desider goal.

Stressor

Any event, situation, or stimulus that causes stress or strain, challenging an individual's ability to cope.

Objectives

Specific, measurable, achievable, relevant, and time-bound goals or targets that an individual, team, or organization aims to accomplish.

Organizational Citizenship Behavior

Discretionary and voluntary behavior that is not a part of the employee’s specific role requirements and is not formally rewarded.